YouTube RPM Calculator
RPM (revenue per mille) is the single most useful number in a YouTube channel: what you earn per 1,000 views after YouTube's 45% share. This calculator converts RPM ↔ earnings in both directions. (Not an engine RPM calculator — that's a different tool entirely.)
YouTube RPM Calculator
$1,600.00
RPM: $8.00 per 1,000 views · 200,000 views
Views needed for $5,000/month: 625,000
Worked examples (server-rendered)
| Scenario | Views | RPM | Monthly earnings |
|---|---|---|---|
| Gaming channel | 200,000 | $8.00 | $1,600.00 |
| Finance channel | 100,000 | $15.00 | $1,500.00 |
| Target $5,000/mo at $8 RPM | — | $8.00 | needs 625,000 views |
RPM by niche (2026, creator share)
| Niche | RPM range (long-form) |
|---|---|
| Personal finance & investing | $5–$17 |
| Tech reviews & tutorials | $5–$12 |
| Education & how-to | $4–$10 |
| Business & marketing | $4–$12 |
| Gaming | $2–$7 |
| Entertainment & vlogs | $1–$4 |
| Lifestyle & beauty | $1.5–$6 |
| Music | $0.5–$1.5 |
How to raise your RPM
- Audience geography: US/UK/CA/AU viewers are worth 3–4× the worldwide average (see RPM vs CPM for multipliers).
- Niche: finance, tech and B2B niches command 3–8× entertainment RPM.
- Monetization: 8+ minute videos unlock mid-roll ads and lift RPM 30–60%.
- Seasonality: Q4 CPMs run 30–80% above Q1.
Frequently asked questions
What is a good RPM on YouTube?
For long-form, under $2 is weak, $2–$5 is typical, $5–$10 is strong, $15+ is exceptional and niche-driven (finance, tech, US audiences). Shorts RPM is structurally lower ($0.02–$0.15).
How do I find my RPM?
YouTube Studio → Analytics → Revenue. That number is already your creator-share RPM; divide by 1,000 for per-view.